Andrew Fingerman
PhotoShelter
212-206-0808 x3332
andrew [at] photoshelter [dot] com
PHOTOSHELTER INC. CONTINUES GROWTH: HIRES DIRECTOR OF SALES AND VICE PRESIDENT OF MARKETING
New York, NY — February 4, 2008 — PhotoShelter Inc., a growing community of more than 20,000 professional and amateur photographers, today announced that it has named Andrew Fingerman as its Vice President of Marketing and Genevieve Harley as Director of Sales. Both experienced hires are tasked with growing PhotoShelter's network of active photo buyers and increasing its community of contributing photographers. Mr. Fingerman and Ms. Harley will support the promotion and growth of the company's two products, the PhotoShelter Collection and the PhotoShelter Personal Archive. PhotoShelter executives have committed to spending $1 million to promote the PhotoShelter Collection among creative professionals who buy stock photography. These new hires represent an important step in executing that mission.
Genevieve Harley brings more than ten years of experience in stock photography sales to PhotoShelter, having spent the past five years with Getty Images as a market development executive. At Getty Images, Ms. Harley was vital to developing the emerging editorial business from its start and was responsible for the high level management of key media accounts and delivering more than $4 million annually in revenues. As Director of Sales, Ms. Harley will lead a team of sales executives responsible for providing one-on-one support to image buyers seeking a unique perspective for national advertising campaigns, magazine and book publishing, television and digital media and major marketing projects. Ms. Harley has also previously worked for Digital Vision and International Stock and holds a B.A. from Trenton State College.
As Vice President of Marketing, Andrew Fingerman oversees PhotoShelter brand strategy, marketing communications, and all customer acquisition campaigns, and is responsible for increasing awareness of PhotoShelter within the image buying and photography communities. Mr. Fingerman brings 10 years of marketing and public relations experience to PhotoShelter having most recently served as a Senior Product Manager with American Express, where he worked in OPEN, the company's small business division. Mr. Fingerman is an expert in branding, customer experience, and direct marketing. He holds a B.A. from the University of Michigan and an M.B.A from Columbia University's Graduate School of Business.
The PhotoShelter Collection is an open-but-edited collection of fresh, diverse stock photography from amateur and professional photographers available for instant sale of rights-managed and royalty-free licenses. Through the PhotoShelter Collection, independent photographers gain exposure to thousands of image buyers, recognition, and an unprecedented 70% commission on every sale. The PhotoShelter Personal Archive is a complete online solution for serious photographers to archive, distribute, price and sell their images independently.
PhotoShelter is the leader in portfolio websites, photo sales and archiving tools for photographers.
Over 50,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize PhotoShelter to power their existing website. A true solution designed to make the business of photography easier to manage - PhotoShelter offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them. To join our community, visit www.photoshelter.com.
